The Digital Foundation Agency · Tampa, Florida
More jobs for Florida contractors,
on a system you actually own.
That system: a website built to rank, organic presence in AI search, and automated follow-up wired straight into your CRM and your social. Bilingual. Prices published.
Roofing, pools and screen enclosures, HVAC, plumbing, electrical, remodeling and home services.
The Foundation First Method: Foundation → Build → Grow.
Lastname builds and manages the complete technology behind customer acquisition, connecting the platforms responsible for generating, tracking and following up with new opportunities.
Conversion Website
A fast, mobile-first website designed to generate calls, estimate requests and qualified inquiries.
- Conversion-focused pages
- Click-to-call functionality
- Lead forms
- Local SEO foundation
- Mobile performance
AI Search Visibility (AEO)
If ChatGPT doesn’t know you exist, you don’t exist. We make sure it does.
- Structured data and schema markup
- FAQ content built for AI citation
- Directory and citation listings
- Quarterly AI-mention monitoring
- Google AI Overviews readiness
Hosting & Optimization
Your website, tracking and infrastructure are managed by the same team responsible for performance.
- Managed hosting
- Security and backups
- Performance monitoring
- Technical support
- Continuous optimization
Complete Tracking
Understand where every opportunity comes from and which campaigns are driving results.
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversion tracking
- Lead-source attribution
CRM & Automation
Every lead enters a structured pipeline and receives an immediate response.
- GoHighLevel CRM
- SMS and email response
- Missed-call text-back
- Lead notifications
- Automated follow-up
Google & Meta Campaigns
Advertising campaigns built around your services, locations and ideal customers.
- Google Ads
- Meta Ads
- Keyword and audience targeting
- Creative testing
- Budget optimization
Plans with published prices, because nobody else in Tampa does that.
No hidden retainers, no “book a call to hear a number.” Pick the plan that matches where your business is today.
Digital Foundation
The complete digital asset every contractor needs before turning on ads.
- 5–7 page website, hand-coded (bilingual optional)
- Google Business Profile setup
- Search Console + Bing, sitemap, schema
- GA4 and call tracking
- AI search visibility (AEO) baseline
- Florida §489.119 compliance built in
Growth
Everything in Foundation, plus the local SEO that gets you found.
- 2 content pieces per month
- Google Business Profile management
- 8 social posts per month
- Active review campaign
- Quarterly AI-mention monitoring
- Monthly report + strategy call
Setup fee waived if you're already on the Foundation plan.
Grow My RankingsPerformance
Everything in Growth, plus paid ads and a CRM that never drops a lead.
- Google Ads, LSA and Meta management
- Up to 3 campaign landing pages
- Storm-ready campaign kit
- GoHighLevel CRM, speed-to-lead
- 12–16 social posts per month
- Bi-weekly strategy call
Ad spend is separate, paid directly to Google or Meta.
Become the Market LeaderCustom
Multiple locations, franchises, or custom development? Let's scope it.
- Multi-location and franchise programs
- Custom integrations and client portals
- Recurring video and drone photography
- Everything in Foundation, Growth and Performance
Lastname's management fee is separate from advertising spend. Ad spend is paid directly to Google or Meta.
Final pricing depends on project scope, required integrations and existing business assets.
Every plan includes §489.119 advertising compliance and full ownership: your domain, your site, your accounts, your data.
See what happens after a prospect contacts your business.
Every inquiry is captured, tracked and followed up through one connected workflow.
Lead captured
A prospect submits a form, calls your business or responds to an advertisement.
CRM registration
The lead and its original source are automatically recorded in the CRM.
Immediate response
The prospect receives an automated SMS or email confirming the inquiry.
Business notification
The appropriate team member receives an immediate notification.
Follow-up
The lead enters a structured follow-up pipeline designed to reduce missed opportunities.
Performance tracking
The lead can be connected back to the website, campaign and advertising source that generated it.
Real systems built for real service businesses.
See how our team connects advertising, websites, tracking and follow-up to solve real customer acquisition problems.
Tampa Bay Electrical Contractor
A lead generation campaign connected to a structured tracking and follow-up system.
Client identity withheld for confidentiality.
Tampa Bay Patio & Outdoor Living Contractor
A lead generation campaign connected to a structured tracking and follow-up system.
Client identity withheld for confidentiality.
Tampa Bay Paver & Driveway Contractor
A lead generation campaign connected to a structured tracking and follow-up system.
Client identity withheld for confidentiality.
Cost per lead varies from case to case. These are estimated figures from campaigns we currently run with real companies.
Built for service businesses that depend on a consistent flow of opportunities.
Our strongest experience is with contractors and home service companies, but the same integrated system can support other service businesses with similar customer acquisition needs.
Contractors & Home Services
- Professional Services
- Healthcare & Wellness
- Local B2B Companies
From disconnected tools to one complete growth system.
Foundation
We review your website, local visibility, advertising and current lead follow-up process.
Build
We create and connect the website, tracking, CRM and campaign infrastructure.
Launch
We launch the campaigns and verify that every lead is tracked and followed up correctly.
Grow
We analyze lead quality, improve performance and continuously optimize the complete system.
Local execution backed by proven experience.
Lastname is a Tampa-based digital and technology agency backed by the team behind LathroPC. We combine marketing, development, automation and infrastructure to help service businesses build customer acquisition systems they control.
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