Real results, not promises

We publish what we can actually back up. Here’s the work we’ve delivered and the system that produces it.

Real systems for real service businesses

How we connect advertising, websites, tracking and follow-up to solve concrete customer acquisition problems.

Tampa Bay Electrical Contractor

Meta AdsTrackingCRM

A lead generation campaign connected to a structured tracking and follow-up system.

ResultApproximately $50 cost per lead

Client identity withheld for confidentiality.

Tampa Bay Patio & Outdoor Living Contractor

Meta AdsTrackingCRM

A lead generation campaign connected to a structured tracking and follow-up system.

ResultApproximately $21 cost per lead

Client identity withheld for confidentiality.

Tampa Bay Paver & Driveway Contractor

Meta AdsTrackingCRM

A lead generation campaign connected to a structured tracking and follow-up system.

ResultApproximately $25 cost per lead

Client identity withheld for confidentiality.

Cost per lead varies from case to case. These are estimated figures from campaigns we currently run with real companies.

Read the full story behind each number

The track record behind the team

Lastname is the digital marketing arm of LathroPC, a software development team with 16+ years of building for clients across the U.S. and Latin America. Every system we launch is backed by that experience.

16+ years of experience
120+ completed projects

You can browse the team’s development portfolio directly:

View the LathroPC portfolio

How we generate results

Results don’t come from one loose tactic. They come from a complete system. Here’s ours.

01

Foundation

We review your website, local visibility, advertising and current lead follow-up process.

02

Build

We create and connect the website, tracking, CRM and campaign infrastructure.

03

Launch

We launch the campaigns and verify that every lead is tracked and followed up correctly.

04

Grow

We analyze lead quality, improve performance and continuously optimize the complete system.

Want your business to be the next case with numbers?

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